Georg Jensen History

“DO NOT FOLLOW FASHION,BUT BE GUIDED BY THE PRESENT.” Georg Jensen

The philosophy of the master silversmith, Georg Jensen, is to create innovative designs that are both beautiful and functional. Georg Jensen grew up close to forest and lakes just north of Copenhagen. Nature was his core source of inspiration. Symbols of the natural world weave a common thread throughout his designs: fruits, blossoms, leaves and organic shapes.

His other artistic skills combined with his continuous ability to identify and support design talent was the foundation upon which he founded Georg Jensen in Copenhagen in 1904.

GEORG JENSEN (1866 - 1935)

When the 37-year-old Georg Jensen, with both an apprenticeship as goldsmith and sculptor behind him, made silver his way of living by establishing his silver smithy. It was with the fine craftsman’s understanding and appreciation of the material combined with the accomplished artist’s sense of form.

From the moment he opened his silversmiths Georg Jensen set a tone for his company that would chart its course for decades to come. It’s innovative spirit, impeccable craftsmanship and Scandinavian design sensibility would become its hallmarks. The standards and philosophy of the smithy attracted some of the greatest artists. Over the years, numerous design icons – from Henning Koppel, Arne Jacobsen and Vivianna Torun Bülow-Hübe to Patricia Urquiola, Marc Newson and Zaha Hadid – have partnered with Georg Jensen to help push its boundaries, defy convention, and reimagine what design can be. A tradition kept on after the death of Georg Jensen in 1935 to this very day.

We are extremely proud that Serenity is a Georg Jenson Official Partner.